Giant loops, scale tracks, and cars going full speed. What was a toy for decades, BeFun turned into a 2,500 m² experience that traveled the world.
Hot Wheels™ City Experience became one of the most important touring family experiences in the region.
To bring the energy and DNA of Hot Wheels™ to a safe, large-scale, brand-faithful installation across different markets and territories — where every visitor felt inside their favorite track.
Giant tracks, scale loops, car customization zones, historical exhibits, and interactive challenges bring to life a journey designed to feel speed from the inside. Every space was designed for families and fans to explore, compete, and experience the Hot Wheels™ universe at full scale.
We developed an international touring model integrating production, logistics, operations, retail, and customer experience under global standards.
