Bingo needs help. And the only way to find him is to explore every corner of the Heeler house, solve the challenges, and live the story from the inside.
To bring Bluey's world from the screen into a physical space without losing what makes the series special: the warmth, family play, and the feeling of being inside a new episode.
Eight themed, immersive rooms recreate the Heeler house with collaborative dynamics, creative games, and clues that families must solve together. Each space is inspired by real episodes, making the brand connection immediate: kids recognize every corner, every game, every detail. Every room is a new challenge; every challenge is a memory.
We developed the narrative concept, spatial design, and full operation, creating a scalable format that maintains IP fidelity in every territory.
The Chilean immersive experience firm is already planning its arrival in Monterrey following its success in Mexico City, while advancing its regional strategy with a focus on Brazil.
