Peppa Pig, NERF, Transformers, My Little Pony and more brands from the Hasbro portfolio brought together in a themed village where there are no spectators. Everyone takes part, everyone competes, everyone wins.
The challenge
Bringing several IPs from the same licensor into a single coherent experience, where every universe keeps its own identity without the whole thing feeling like a brand fair. Creating a format that works for children of different ages and for adults who grew up with these brands.
The experience
A themed village with seven distinct zones, each one faithful to the DNA of its IP. NERF battle zones, the pink world of My Little Pony, life-size transformations and the Peppa Pig universe for the youngest visitors all share one space, designed so that every family finds its favorite moment.
Our operation
We developed the concept, the experience architecture and the full operation in direct partnership with Hasbro, bringing several licenses together under one production and retail standard.
